Content Copywriting: Article Submission and Distribution

Picture it: You browse to your favorite major search engine, type in a highly competitive keyword string related to your product, service or industry, and BAM! There’s your Web site, finally, smack-dab in the middle of the top 10 on a major search engine results page (SERP). If this sounds like the unlikeliest of Internet dreams, chances are you’ve been wondering how in the heck you’re going to get into the major search engines’ coveted sweet spots. (Oh, behave!)

We’ve got you covered from top to tail. (Really, stop that!)

First and foremost, we know that achieving the highest possible search engine positioning requires a balanced optimization strategy. Several elements must be in place, and in the right proportions. One of these elements involves building backlinks to create greater relevancy to the major search engines. This is typically done using text link advertising, plus continued, active participation in link exchanges with sites related to your market.

We’re not saying these methods aren’t fine and dandy—in many cases, they do indeed work to increase your chances of breaking the top 1000. If you’re lucky, they might even get you into the top 100! But only the most diehard Internet researchers venture into the barren wasteland beyond the first 30 search engine results. That’s just the way it is. Web surfers want the good stuff, which is typically at the front of the line (head of the class, top of the heap, cream of the crop!), where you want to be.

At WeWriteIt, Ink. we take the usual backlinking and link-exchange strategies one step further. We put together long-term search engine optimization (SEO) programs that work to build reliable, permanent backlinks. How do we do that? By creating and submitting informational articles to other relevant Web sites, of course.

Each of our external submission articles—authored by our clever copywriters, optimized by our brilliant SEO experts, then spit-polished and shined up by our sassy editors—is a unique piece. We cringe at duplicate content here, so you can be sure you’re getting exclusive, one-of-a-kind articles that comprehensively promote your company’s message, product or service.

Wonderful things start to happen once you begin this process. As these articles age and new ones are created, the hungry search engine monsters will perk up and take notice. They’ll follow the links from your external articles and spider you more often to make sure they’ve got the most up-to-date information from your site. Plus, over time, they’ll hold your Web site in higher regard because they see that you're sharing information with the rest of the world. If there’s anything search engines love, it’s a Web site that refreshes its content on a regular basis.

You may prefer to write your SEO content yourself, or have one of our experts give you a hand. That’s cool with us. But no matter how the content gets created, there’s still one last piece to the puzzle: Submitting your article to reliable external sites!

A WeWriteIt, Ink. SEO project manager will identify a relevant, quality Web site and then submit your article for you, so you don't have to worry about spending a bunch of your time trying to figure out where it would be most effective. We'll also follow-up with the Web site to confirm that the article has been published, and we’ll send you the link.

Or, if you want more exposure for your article, we’ve partnered exclusively with Linkworth™, the industry’s search optimization and marketing leader, to make submitting your articles easy-peasy as pie.

With LinkArt™, a powerful multi-article Web site submission tool from Linkworth™, you’ll be able to submit your articles to hundreds of publishers on the Web with just a few clicks. Best of all, it’s a flat fee. That means none of the recurring costs you usually find with traditional text link advertising methods.

Regular article creation and submission might take some additional time and effort compared to more simplified backlinking strategies, but the long-term benefits far outweigh the short-term investment, every time.

We’re in this together. You’ve got your hands full running a small or medium-sized business. If creating and submitting your own SEO articles sounds like just one more overwhelming task, we can help! We’ve got writers, SEO experts, advertising gurus and super-nerdy editors. They’ll help you formulate an action plan and develop content made especially for search engine monsters and humans.

Choose a content development solution to learn more:

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