Content Copywriting: Sponsored Articles (Billboards)

Sponsored articles, also known as Billboards, are one of the newest and most effective Internet marketing strategies. Similar to banners and text ads, a Billboard is displayed on a third-party Web site, and it’s usually clearly identified as a sponsored article. The content of the article depends on the company placing the advertisement, and it usually includes basic information about a specific industry, product or service. Billboards are about 400 to 500 words long, and they act as product landing pages while also being optimized for search engine results pages (SERPs).

Because these articles exist as dedicated pages on third-party Web sites, links pointing from the articles to the advertiser’s own Web site allow both sites to gain page popularity and topic relevancy. Also, these Billboards are usually interlinked by many pages on the third-party Web site, making it highly visible to users.

WeWriteIt, Ink. can develop effective Billboards that target your primary keyword phrases and Web site topics, while also making them effective landing pages for human readers who are interested in the information you’re providing.

Do you want a super-charged Billboard that gets your target audience right in the crosshairs? Use the LinkWorth™ LinkBB™ tool to find quality Web sites where you can advertise your Billboard—quickly, easily, and best of all, dirt cheap!

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