Content Copywriting: Sponsored Blogs

Weblogs, or blogs, comprise some of the hottest real estate on the Internet today, often driving thousands of visitors to a single owner’s blog on a daily basis. Because most blogs have large subscriber lists and are trusted sources by those subscribers, getting a mention in the right blog can bring some serious visibility to your product or service. Additionally, when a popular blogger links to a specific Web site, that site instantly gains cred in the blogosphere and among the major search engines.

Many bloggers offer advertising on their sites, including text advertisements and banners. One highly effective advertising method (and one we think is vastly under-utilized) is the pay-per-blog, or pay-per-post service, such as LinkWorth’s LinkPost™.

These services bring bloggers together with advertisers, allowing advertisers the ability to purchase space on the blogger's Web site. Using these services, an advertiser can request that a specific blogger talk about their product or service, including links that point to the advertiser's Web site. In exchange for blogging about the advertiser, the blogger is compensated based on a flat one-time or recurring fee. The practice of using trusted individuals to promote products has been used successfully in radio and television markets for decades. No wonder it’s now proven to be an effective marketing tool on the Internet.

If you’re interested in promoting your Web site, product or service through blog advertising, WeWriteIt, Ink. can help! We’ve got a slew of dedicated copywriters and editors who can craft highly-optimized blog posts designed not only to make your product shine, but also to help boost your Web site's relevancy to the search engines. This makes the entire process of blog advertising easier and more beneficial for advertisers and bloggers alike. Because the topic is uniquely written to fit in with the blogger's existing content, the effect is seamless and natural. Bloggers get the benefit of revenue, without having to write the blog, and advertisers get increased exposure, without having to worry that their products or services will be misrepresented—it’s a win for everyone involved!

Click here if you’re ready to find relevant blog advertising space through our exclusive advertising partner, LinkWorth™. Their LinkPost™ service guarantees advertisers access to hundreds of popular blogs across numerous industries and social networks.

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