Content Copywriting: Industry Specific News

The major search engines (Google, Yahoo, MSN and their ilk) are the demigods of the Internet, and everyone has to pay tribute. To stay visible to Web surfers, you have to stay relevant to search engines. How else are your potential users ever going to find you?

So, what does staying relevant involve?

That’s easy to answer. You’ve got to churn out fresh content, and you’ve got to do it regularly. This shows the search engines that you’re alive! Sites that don’t generate new content age, and eventually they die somewhere out in B.F.E. That’s a long way away from the top of the SERPs (search engine results pages), which is where you want to be.

Luckily, any Web site can be resuscitated with a little of WeWriteIt, Ink.’s Elixir of Life. Okay, so it’s just fresh, juicy Web content, but to the search engines, it’s heartbeat!

Reporting on industry-specific news is a highly effective way to beef up your search engine optimization (SEO) strategy. The benefits?

• News is fresh content that shows the major search portals you’re alive and kickin’—you’re keeping up in the fast-paced Age of Information!
• Content accumulates on your Web site, increasing its size over time. Search engines love sites with lots of information and rate them highly.
• News spiders on Google, Yahoo and MSN scour the Internet for up-to-the-minute stories. You want traffic? Current news will help bring it to your virtual doorstep, but make sure you’ve got the bandwidth first!
• RSS feeds that carry your news to other sites will increase backlinks to your own Web site. More backlinks means a better rating from the search engines.

Your reward for fresh content is positively cherry: A coveted sweet spot at the top of the SERPs. Yum! That’s where your readers will find you when searching for industry-related information. Updated news and other fresh content automatically sends the message that “These folks have their stuff wired tight!” to site visitors. And that’s a good thing.

We all understand that information ages. Would you rather read Web content written in 1995, 2001 or 2008?

WeWriteIt, Ink. knows news, and has a nose for fresh, delectable content that the search engines will devour. We’ll hunt for the latest developments in your industry, rummage through publications and studies related to your business, explore government and legal documents, and sift through any other resource we can get our hands on. All this, so that you have industry-related news as often as you need it. Need news? Get it now!

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