Traditionally, press release distribution was a marketing technique reserved only for large companies and a handful of media outlets. A company would have their PR department write a piece and then distribute that to the major news conglomerates who would then put their spin on the story and feed it to consumers on the 5 o'clock news.
Today, however, things are a bit different. No longer are press releases restricted to just large companies with obscene budgets and just a few local or cable news channels. Today, consumers are driving how news and press releases are distributed, and media outlets include just about any web site with an RSS feed parser.
Effective press releases, geared directly at consumers, are an excellent marketing method that's been embraced by small and medium-sized businesses. Not only do they keep the journalists and media companies in the loop, but with streamlined distribution methods, just about anyone may come across your article.
Press releases can provide your company with visibility in front of consumers surfing major search portals, social networks and the media. Another benefit of distributing your press release online is that it can actually show up in major search engine results pages and even help your web site increase its own position in the rankings.
Whether you have created your own press release, or you've had the WeWriteIt team create your press release, you're next step is to distribute it across the web so that people can find it.
This is why WeWriteIt has partnered with Linkworth™, the leading search optimization and marketing firm on the information super-highway. Linkworth's press release distribution solution, LinkPress™, can put you directly in front of consumers reading Yahoo! News, Google News, Blogs, Associated Press and hundreds of other media outlets. And with their SEO Visibility package, you'll be able to pack your press release with topics, keyword phrases and links related directly to your web site, so that search engines have an easier time finding it and putting it in front of relevant search requests. As an added benefit, every press release you distribute will increase the popularity and relevancy of your own web site.
If you want to be seen by thousands of web surfers looking for products and services related to your company, then try LinkPress™ today!
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