Optimized Online Press Release Preparation and Writing

What’s the perfect way to announce upcoming events, product launches, company milestones and other exciting happenings on your Web site and at your place of business?

Press releases!

Big companies have been using them for decades using media outlets like newspapers, radio, television, and more recently, the Internet. Now it’s your turn to turbocharge the way you interact with potential and existing clients. Hey, if it works for the big guys, it can work for you, too!

Press releases were originally created to help shape public perception about companies, from information about new products and services, to the overall image a company presented to the world. This practice continues today, and you too can use the power of the press release to stand out as a leader among the pack.

Do you need to generate a bit of buzz about something you’ve got in the works? Maybe you just want some fresh content for your site—what better way to keep your Web site updated, and your readers informed, than with a press release? A little positive information about your company, product or service will always work in your favor, especially when consumers are searching for new information related to your industry or market.

Here’s a no-brainer: as a consumer in the Age of Information, who are you more likely to trust: the company whose Web site has fresh content dated yesterday, or the company whose Web site reads ‘Copyright © 2001, All Rights Reserved’? Yeah, that’s what we thought. Of course you’ll be drawn to the company that keeps things fresh, happening and new! Your customers are no different. The bottom line is, press releases can generate buzz for your business, the kind that keeps you visible on the radar, and at the forefront of your industry’s latest news .

The search engines are always asking, “Where’s the beef?” Are you ready for a powerhouse press release that will instantly add some much-needed fresh meat to your Web site’s bones? Sweet!

First, our public relations gurus will draw up a custom press release idea that fits perfectly into your business plan. But we don’t stop there. Our philosophy says that if we’re already under the hood, we might as well check to make sure everything is in efficient, effective working order. So don’t be shy—show us whatcha got! The more we know about your site’s inner workings, the better our expert writers, editors and optimizers will be able to craft a press release that shows up where it matters: in the organic search results pages.

Make an even bigger splash when you use LinkPress™, a powerful tool from LinkWorth™, our exclusive online advertising partner. LinkPress™ ensures that your press release is submitted to thousands of major media distribution outlets worldwide. So what are you waiting for? Go tell it on the mountain, and let everyone know what you’ve got!

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