Many good writers will tell you that innovation is the key to good copywriting, but a good writer knows that in order to connect with his or her reader, a string of familiarity needs to be woven throughout any new idea. Developing a relationship with your reader plants stock in your fresh idea, so utilizing personal anecdotes, pop culture references or political satire lays a foundation for that connection.
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Category: Content and Copywriting
Does It Still Work? Words to Avoid When Copywriting
January 7th, 2008 — Content and Copywriting
Copywriting with Effective Anchor Text, Text Passages and Annotation
December 12th, 2007 — Content and Copywriting
Bill Slawski of SEO by the Sea recently posted a blog (Google Patent on Anchor Text and Different Crawling Rates) that looked at some of the inner workings of Google’s most recently approved patent (filed in 2003).Â
Bill points out, and I agree, that since the patent application is nearly 5 years old, some of the elements may not be relevant today, but I suspect most of them still are, especially those pertaining to content categorization and logging.
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