Category: Search Engine Optimization

One of the core elements of any optimization and Web site promotion campaign involves the acquisition of incoming links from third-party Web sites. Achieving page popularity on the Internet works kind of like a democracy, in that every vote counts. In this context, an incoming link is a vote, because when another Web site points a link to your Web site, they have, in effect, placed a vote for you.There is a major difference between this system of Internet “voting” and what happens when you cast a vote for your favorite political candidate. A vote in a governmental election is valued the same as every other vote. On the Internet, though, search engine algorithms take into account not just the volume of votes, but also the quality of those votes. On the Web, all votes are not created equal.

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Most Webmasters, when first building their Web sites, worry about creating effective landing pages and designing eye-popping graphics in hopes that these site elements will convert into sales. While these are important aspects of creating a storefront, any long-term online business should spend a portion of its initial development time on the architecture of the Web site, including its navigation menus. One of the first things our SEO project managers do when taking on a new client is to examine a site’s main navigation areas to ensure they are search engine-friendly.

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